Now owned by Proctor and Gamble. Innova was well priced and owned by a private family when I used it many years ago. I thought the product was what they advertised and now I know they lied about the ingredients and quality of the product. I stopped using it a few years ago and started to use AKANA by Champion Foods out of Canada. I am hoping this product continues to be privately owned and the quality continues to be stable and good.
My dogs were having some problems with the INNOVA dog food, gas, loose bowel movements and obviously not the nutrition I thought they were getting. I pay more for the AKANA but I know they are getting a very good quality kibble. I also cook for my dogs and believe in a whole all natural diet for dogs. My 16 year old Miniature Schnauzer can tell you that is what has kept her so young and in good health. I am a breeder and have 9 dogs they are very important to me and I love them.
For anyone who is using INNOVA, EVO or any other products like this there is a class action suit based on the products quality and how it was not exactly true what they advertised. You can find that online.